When Australians search for premium underwear that combines innovation, durability and comfort, few brands bring the heritage of Lupo.
Why Lupo Is Brazil’s Most Trusted Premium Underwear Brand?
Founded in 1921, Lupo is a 100+ year-old Brazilian textile company built on innovation and in-house manufacturing. Today, the brand is led by the founder’s granddaughter — a rare example of female leadership at the helm of a century-old industrial business. Under her direction, Lupo continues to combine tradition with modern textile technology.
Unlike many global labels, Lupo owns its factories, controlling every stage of production — from yarn development to seamless knitting and finishing. This vertical manufacturing model ensures consistent quality control, advanced fabric innovation and more responsible production standards.
Lupo factory in Araraquara, São Paulo - Brazil.
While known globally for premium underwear, Lupo now produces far more: seamless bras, sculpting shapewear, micromodal men’s trunks, tights, socks, casualwear and activewear. Each piece is designed with breathable fabrics, structured support and long-lasting comfort — qualities especially valued in Australia’s climate.
Explore Lupo Shapewear
For customers seeking comfortable underwear in Australia, Lupo offers something rare: heritage-backed expertise combined with modern performance fabrics like micromodal and premium polyamide.
Explore our collection of premium Lupo underwear in Australia.
As the exclusive Australian home of Lupo, Nua brings this heritage brand directly to local wardrobes — with fast Australian shipping and guaranteed authenticity.
For those seeking comfortable everyday essentials in Australia that blends innovation, craftsmanship and longevity, Lupo stands in a league of its own.